Five stages a customer moves through
Fix the weak stage first. That is usually the fastest way to more enquiries.
The four pillars of local enquiry generation
Google presence
Your Business Profile, reviews and local rankings do the heavy lifting when someone searches “your service near me”.
Website conversion
A fast mobile site with a clear phone number, form and quote CTA turns visitors into enquiries instead of losing them.
Paid visibility
Google Ads capture high-intent demand today. Meta Ads create tomorrow’s demand. Both need tracking and landing pages.
Social proof
Fresh reviews, recent project photos and quick responses make you the safer choice over a competitor with more generic marketing.
What we typically fix first
Before spending more on ads, we make sure the basics convert. Otherwise you are paying to send people to a leaky bucket.
- 1Make the phone number and form impossible to miss on mobile.
- 2Speed up the website. Slow sites lose enquiries before the page loads.
- 3Build a review request process so every completed job adds fresh proof.
- 4Create dedicated service pages for the work you want to win.
- 5Track calls, forms and booked work so marketing is judged by revenue, not clicks.
Enquiries are the output of a system
We build the system.
What a small improvement is worth
These are conservative examples for a local trade or service business. Small improvements compound quickly.
Website conversion
Moving from 1% to 2% conversion can double the enquiries from the same website traffic without extra ad spend.
Google reviews
Businesses with 50+ recent reviews consistently win more clicks in the local pack and build instant trust.
Cost per enquiry
A well-targeted Google or Meta ad campaign can deliver qualified local enquiries for £15–£40 each in many Sussex markets.
Find out where your next enquiries are hiding
Our Growth Review identifies the weakest stage of your customer journey and gives you a practical 90-day plan to fix it.
Get your free Growth Review